For longer than the term Corporate Social Responsibility (or CSR) has been coined, charities have reached out to businesses for support. But charities can find CSR difficult to access, often being uncertain who in an organisation to contact, knowing if a business is receptive to being approached and the best way to do so, thinking that a business is only interested in publicity for its donation. Businesses too can find it difficult knowing how to deal with so many approaches made to them, not understanding the language that charities use and the hurdles and uncertainties they can go through. However, when it works, it works well and makes a great difference to both sides and especially to the people the charities are working with.
Coming from a desire to see this work better, have greater intention and impact, and create greater benefit for our communities, Rachel Briant (the Founder of Get Synergised) and Keith Johnson from Hunts Forum (on behalf of Support Cambridgeshire) organised a workshop: Corporate Social Responsibility: More than a Giving Machine.
The title was deliberately chosen to emphasise that often the relationship can be about more than money and can include skills exchange, learning, mutual understanding and respect. The event took place in the boardroom of Barons Cambridge BMW in Cambourne, hosted by Kevin Appleton, their Head of Business.
Sixteen Charitable Organisations and social enterprises from across Cambridgeshire joined three businesses at Barons Cambridge BMW to explore how businesses and charities can engage better together to impact communities. Sharon Livermore from Kameo Recruitment and Sue Rowley from PwC Cambridge joined Kevin Appleton to facilitate discussion groups exploring key themes. Interest from the charitable sector far exceeded the number of places available.
The workshop aimed to bridge the divide of language and ways of working between business and the charitable sector, helping charities to move beyond the idea of approaching businesses for funds and to explore and enter into dialogue with receptive businesses to develop stronger, meaningful and more sustainable partnerships.
The day saw both sides eager to develop better and stronger relationships whilst learning from each other about the issues each faced. By understanding each other’s positions, needs and intentions better, the workshop was able to break down many of the barriers for both and boost the confidence of charities to approach businesses and for businesses to have greater understanding around the challenges and needs of charitable organisations.
Charities and businesses ended the event wanting to see more opportunities for dialogue and engagement between each other, something that the organisers intend to follow through. Ideas that came from the workshop day include a space for Dragons’ Den style pitching to businesses by charities, informal network gatherings, more dialogue sessions to help each side continue to understand the languages used, the pressures each side is under and the mutual benefits.
Any businesses or charitable organisations interested in taking part in future events should contact either Rachel at Get Synergised, email@example.com or Keith at Hunts Forum, firstname.lastname@example.org .