Social Media: Getting Your Voice Heard

Date: 19 July 2022
Time: 12:00 - 13:30
Location: Online workshop
Training & Events
  • Do you feel that you’re missing out on new opportunities because you don’t understand how to make your organisation stand out online?
  • Do you feel overwhelmed by all the new trends and constant changes in marketing?
  • Are you unsure what actually works right now?

Most UK charities now have a web presence, but having a website isn’t enough. To make an impact online you need to understand how the ecosystem of marketing works and where is the best place for you to focus your energy (and limited resources)! The Marketing Ecosystem involves looking at your organisation (values, mission, vision (why), positioning) and defining your ideal audience.

This all might sound like a lot of work requiring big investments in terms of money, time and energy. It doesn’t have to!

Who is this workshop for?

Trustees, volunteers and employees of small charities, community groups and not-for-profit organisations.

People who know that using the right marketing is the key to growth, but don’t yet have the knowledge, experience and expertise to implement an effective Digital Marketing Strategy.

What will you learn?

This online workshop will show you how to get your Digital Marketing Ecosystem working smoothly and delivering great results on a shoestring budget.

  • The Marketing Ecosystem – looking at your organisation (values, mission, vision (why), positioning) and defining your ideal audience
  • Digital Marketing Tactics to consider:
  • Website & SEO
  • Content marketing (storytelling, blogging, video, podcasts)
  • Organic social media marketing
  • Email marketing
  • Online advertising (PPC, Google Adwords, Facebook Ads

The focus of this workshop is to give everyone a basic understanding of how digital marketing works, what possibilities are open to charities and how to prioritise your time & effort for the greatest impact.

Your Trainer

This course will be delivered by Lenka Koppová, Award winning Social Media Consultant helping small Organisations to grow by using social media the right way. See Lenka’s Linked in profile.

Training Details

This event is FREE to CCVS and Hunts Forum members

£40 for non-member groups

Groups are able to book up to two places on any course. We do hold a waiting list if courses are oversubscribed and may be able to offer additional places if these are available. Let us know if you want to book extra places.

Places on CCVS courses are free for members. But please note that all bookings are subject to the CCVS cancellation policy and we may charge if places are cancelled without giving notice as detailed in the policy.

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