Pitching through the CSR Barrier

In these uncertain times for charities (particularly given how difficult it is to obtain and maintain Grant levels) we are increasingly looking towards different avenues to build future relationships and one of these has seen a growing interest in developing business partnerships.

The world of CSR has been changing: The days of photographic opportunities with large cardboard cheques are becoming sepia images from long-forgotten days. It is now more common for companies to be looking for a charity partner, an organisation that typically can develop a relationship over a period of time with and with whom they share certain values. Nationally this can be seen in partnerships such as Topman and the Campaign Against Living Miserably with their attention grabbing L’eau de Chris campaign and examples such as Chelsea FC and Plan International.

Locally, a growing number of charities and community groups are working closely with local and national companies. Businesses themselves no longer see the good they can do in their communities simply in terms of the cash they can bring but additionally the skill, expertise, resource and time that can be provided.

However, developing these partnerships is not something that happens quickly and is something that as a sector, we can often struggle with in terms of time, money, resource and knowledge.

Following on from two successful workshops earlier this year which brought together charities and businesses to better understand each other’s needs, ways of working and the importance of relationship building in the CSR world, we learnt how difficult many charities struggle with understanding exactly what it is that we can offer a corporate or business partner as part of this relationship and how then to explain and sell this concept.

Jill McCulloch from Coach You who had been part of the second of these workshops offered to run a free course for charities to help find their way to Pitching through the CSR barrier.

The importance of understanding our own values and being able to explain and promote these stands at the forefront of how we can begin to overcome the CSR barrier. It is these, Jill explained, that can help attract and retain business partners, in addition to staff, trustees and supporters. What do we stand for and what is our passion? If we can help others to express our passion, they will become advocates. Taking a cue from Simon Sinek and the Power of Why, we discovered that it is the why we do what we do, that attracts people, not what we do.

Through various exercises we learnt and understood how to see businesses as one of many target audiences, identify what we are looking for in a business partnership and how to use this knowledge to recognise what we can clearly articulate to a partner.

Representatives from 15 organisations across Cambridgeshire attended the workshop at Westminster College, Cambridge on the 21st November 2019.

Our work around the CSR agenda continues as we believe working effectively with business partners is one sure way in which charities of all sizes can diversify their income portfolio in these challenging times. This workshop series forms part of our Think Different Approach, so watch out for future events via the Support Cambridgeshire Training Page.

Support Cambridgeshire would like to thank:

Rachel Briant of Get Synergised for organising the event.  https://www.getsynergised.com/

Jill McCulloch for freely giving her time and knowledge to us  https://coachyou.co.uk/

 Westminster College for hosting this event.  https://www.westminster.cam.ac.uk/events



Lloyds Bank Foundation Grants

The Lloyds Bank Foundation is offering grants of up to 45K or 100K to organisations with a proven track record of helping people achieve Positive Change.

Charities can apply if they have an annual turnover of between 25K and 1M pounds per annum, and have worked holistically with individuals to achieve Person Centred Support. 

Charities can use this funding for a 3 year period which can cover core operating costs.

For more information visit their site which can be found by clicking here:

The Foundation Priorities can be viewed below:

Our ambition is to support small and medium-sized charities over the longer term. This gives the charities we partner with greater flexibility over how they use those resources, allows them to build an in-depth relationship with us and take advantage of the wide range of development support we offer.

We recognise that there are many charities out there who would like and would benefit from our support but, like any funder, we have a limit to the money we have available. In fact, in 2020, we will only be able to make around 170 new grants to small charities in England and Wales, half of which will be for £100,000 over three years, and the other half for £45,000 over three years.

Our new funding process considers local need, the prevalence of eligible small and medium sized charities, the nature of the region and the balance of our portfolio to date. The size of grant a charity can apply for depends on this information, which we review and update every six months and informs our online eligibility checker.

We work with hundreds of small and local charities helping people dealing with complex social issues that don’t have simple solutions. Difficulties such as poor mental health, homelessness and substance abuse. We fund charities helping people whose lives are significantly affected by:

  • Domestic and sexual abuse
  • Sexual exploitation
  • Mental health
  • Homelessness and vulnerably housed
  • Offending, prison or community service
  • Care leavers
  • Learning disabilities
  • Addiction or dependency on alcohol, drugs, substances and/or gambling
  • Trafficking and modern slavery
  • Young parents
  • Asylum seekers and refugees.

If you require support or assistance with your funding application please contact:

For organisations operating in Huntingdonshire and East Cambridgeshire – keith@huntsforum.org.uk

For organisations operating in Cambridge, South Cambridgeshire or Fenland – Alan@cambridgecvs.org.uk



Disability Hustings

Disability Peterborough and Cambridgeshire Deaf Association are holding a hustings for Disabled and Sensory Impaired people on Friday evening at 6.30pm for a 7pm start at Allia in Peterborough. Details of the venue can be found here

Disability Peterborough and Cambridgeshire Deaf Association have local leaders of all the main parties in attendance to answer questions and hopefully the local press will be covering the event.


To register with the opportunity to ask a question to the MP’s on the night follow this link: https://form.jotformeu.com/cambsdeaf/deaf-and-disabled-election-hustings

Please find attached a further link to an article by Nikki Fox the Disabled correspondent for the BBC on what disabled people should expect at polling stations to make voting accessible: It highlights that this is not as straight forward as it perhaps could be:


It extremely important that disabled people, their families and their carers get the opportunity to ask their questions to all the political representatives here in Peterborough, so please book your space.



Capacity Building Partnerships

Next year,  Cambridgeshire County Council and Peterborough City Council will be jointly commissioning the Voluntary and Community Sector (VCS) Capacity Building Partnership(s) contract.

In Cambridgeshire, this service is currently provided by Support Cambridgeshire (a Partnership of Hunts Forum of Voluntary Organisations, Cambridge Council for Voluntary Service and Cambridgeshire ACRE).

Both Cambridgeshire County Council and Peterborough City Council are looking for suggestions on how to shape the service they commission, and have compiled a short survey which can be found here: https://www.smartsurvey.co.uk/s/TW7A6/.

Any organisation or individual which is interested in sharing their views should complete the survey by Friday 13 December 2019.

The Portal Tops 300K

The Support Cambridgeshire self-funding Portal (SC4C) goes from strength to strength with local Cambridgeshire community organisations raising in excess of 300K by using its free self directing funding search potential (a 1164% increase on the previous year).

Over the past 12 months, the Portal has been visited on 5,860 occasions with 506 new registered organisation using the search facility and 650 repeat visitors.

The top 5 search areas continue to be Youth engagement, Older people, Education, Disability and Volunteering.

So our advice is to register and use the Portal: Simply click here to start your journey. You can use the Portal repeatedly without cost: All we ask is that when you receive an electronic  questionnaire about how good or bad the site is you provide your honest opinion. This feedback helps us to improve the site, making it easier for more groups or organisations to use the service.

Here is what some users have said this year:

SC4C is incredibly easy to navigate. Its a really useful resource for community organisations.

We raised 50K off the back of a SC4C search: Its so simple and easy to use.

I use SC4C every week when searching for funds. If you use it in conjunction with the funding alerts it really does help.

If you need some help registering then please contact info@huntsforum.org.uk and put SC4C in your title line.  

Wanted: Your Health and Care experiences

Healthwatch Cambridgeshire and Peterborough is the independent champion for people using local health and care services.

Their job is to listen to what people across the area have to say – good and not so good.

Can they help raise some of the issues your organisation, group or users are facing?  What’s working well or where could things be improved?

People tell Healthwatch about recent visits to GPs, dentists and opticians as well as clinic and hospital visits.  They also share views on care services in and around Peterborough.

Any information you give Healthwatch is logged and shared anonymously with the people who make decisions about local services and who can make change happen.

Can they help you too?

They area always looking for opportunities to spread the word about local organisations with GPs and patient groups too.

They might also be able to pass on your details to members of the public calling our Information Service for health and care support, help and advice.

Their engagement team are out and about at events across the area every week – could they come and talk to you too? Please get in touch.

Like to share your feedback and experiences?


Meet Caroline Tyrrell- Jones – National Trustee Week

It’s National Trustee Week and Hunts Forum took the opportunity to talk to one of their latest Trustees, Caroline Tyrrell- Jones.

Name: Caroline Tyrell – Jones.

Born: Hammersmith in West London.

Early Years: Great Dunmow and Saffren Walden in Essex.

Residing: Been resident in Cambridgeshire since 1975.

Caroline is currently employed as a Communities Programme Manager for Healthwatch Cambridgeshire and Peterborough. Healthwatch champions the views of local people who use health and care services.

This is Caroline’s first foray into the world of Trusteeship, becoming a member of the Hunts Forum Board in April of 2019.

Why did you become a Trustee?

Healthwatch Cambridgeshire and Peterborough reside in the Maple Centre, which is managed on behalf of Huntingdonshire District Council by Hunts Forum. I became interested in the work of our host and decided the best way to learn more was to join the Board. Although I am relatively new and still finding my feet, I am enjoying the experience.

Would you encourage others to volunteers as a Board Member?

Absolutely. The more people that put themselves forward as Trustees, the better local organisations become. There are lots of challenges at the moment, not least the financial context in which Charities work, so the more people that bring their experience and skills to bear the better Charities can navigate the current climate.

And here’s some more things you may wish to know about Caroline:

Favourite food: Winter comfort food (stews, casseroles and the like).

Favourite football manager: Frank Lampard

Favourite pastime: Caroline runs regularly with her local club.

What’s on the bucket list: Racing BMW’s at Silverstone.


There are lots of local organisations who are desperate to find volunteer Trustees. Give it a go – you may be surprised at the results..!!

If you wish to become a Board member at Hunts Forum please contact julie@huntsforum.org.uk


Volunteer for Cambridge Conference 2019

Volunteer for Cambridge was first initiated by Cambridge City Council in 2015. It began life as a free annual fair where local community organisations could promote both themselves and their volunteering opportunities to members of the public who might be interested. Extremely successful events have taken place over the last few years, with over 80 organisations and 800 delegates in attendance. The 2019 conference took place on the 4th November 2019 at the Meadows Centre in Cambridge. The keynote presentation was provided by Veronique Jochum of NCVO who talked about their Time Well Spent Research.  

This was followed by a series of workshops on varying aspects of volunteering.

Session 1 was labelled How inclusive are we?: Facilitated by Hannah Touey of the Arthur Rank Hospice with support from Eddie Stadnik and Suzan Murrad from the Cambridge Ethnic Community Forum, this session examined what we can do as organisations to overcome the barriers that some people face when attempting to volunteer, how do we better reflect the communities we serve and are we doing enough as a sector to encourage volunteers.

Session 2 was labelled How flexible are we?: Facilitated by Vic Hopkins of Food Cycle, with Chris Pursell and Ania Udalowska from Anglia Ruskin and Kerrie Thackray from Girl Guides East, this session debated such issues as can we let people pilot volunteering opportunities without commitment, can we accommodate those with a limited time offer and how responsive are we to volunteer interests and skills.

Session 3 was about Making volunteering attractive and relevant?: Facilitated by Roxanne de Beaux of Camcyle, Marika Newman of Eddies and Lorraine Payne from Citizen’s Advice, this session examined issues such as do we know what volunteers want, how effective are organisations at retaining volunteers and what recognition or incentives are on offer.

The final session was labelled How do we make business volunteering work for everyone?: Facilitated by Peter Griffiths of Ingleton Wood, Hetti Wood and Abi More from Rowan, Heidi Mulvey from Cambridge University Press and Maria Varallo from Illuminate, this session examined topics such as do we as a sector know what business wants, how does the sector build engagement with business and how can we partner for greater impact.

If you want to know more about the Volunteer for Cambridge Conference then please contact Bridget Keady (Community Funding and Engagement Officer) at Cambridge City Council by E-Mailing bridget.keady@cambridge.gov.uk



Innovate and Cultivate Funding – New Round

Cambridgeshire County Council is pleased to announce the the next deadline for Innovate & Cultivate Fund applications which is the 1st February 2020.

The aim of the fund is to support initiatives that strengthen communities and reduce pressure on County Council services, thereby giving a return on investment.

Council services that are inviting applications are adult social care and children & families services. 

The fund is open to voluntary, community and social enterprise sector organisations based in and outside of Cambridgeshire, and public sector organisations in Cambridgeshire. Please note that projects serving Peterborough residents are not eligible.

There are two funding streams: a Cultivate fund for smaller projects that build community support networks and an Innovate fund for bigger, bolder and more innovative initiatives.

New Cultivate ‘Seed’ Fund Projects:

The County Council have developed guidance on starting Cultivate Seed Fund Projects that can help people to remain independent and active within their community, encourage volunteering and complement more costly Council services.  Projects include Time-banks, Good Neighbour Schemes, Dementia-Friendly Communities and Men’s Sheds.

See their webpages for details.

Upcoming application deadlines:

1st February 2020 – Cultivate grants (£2,000 – £19,000) and Innovate grants (£19,001 – £50,000)

1st May 2020 – Cultivate grants only (£2,000 – £19,000)

Preapplication advice session:

If you wish to talk through your ideas before you submit your application then a Preapplication session is being provided:  Bookings are now open for the Innovate & Cultivate Fund Advice Session on Tuesday 10th December 2019 between 9:30am and 12:30pm at the William Collyn Community Centre in Girton. Please book your space by clicking here

Applications and further information about fund priorities and criteria may be found on the website. Cambridgeshire Community Foundation can answer questions about applying for the Fund and organisations should contact info@cambscf.org.uk


Trustees Week November 2019

Between the 4th and the 8th November 2019 organisations across the country will be celebrating the people that are in charge of our charities, the Trustees.

Trustees play a pivotal role in local organisations across Cambridgeshire, make often difficult decisions and give their time freely, all of which contributes to the UK being the sixth most giving country in the world.

Trustees’ Week is an annual event to showcase the great work that trustees do and highlight opportunities for people from all walks of life to get involved and make a difference.

Support Cambridgeshire wants to play it’s part.

So if you want to recognise a Trustee from your organisation in that week please send us one side of A4 plus a JPEG photograph of the individual concerned and we will include them in our news items for that week. Tell us why they are such a great Trustee, how they help and why they do what they do.

Contributions should be with russell@huntsforum.org.uk by 5PM on the 1st November 2019. 



Is there anything wrong with this page?

Help us improve our website